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Portfolio

1. Spoonfull

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Background

Spoonfull

Reduce Food Waste To End Hunger.
- Google UX Design Certificate

Project Type | Assignment

Duration | 2 weeks

My Role | UX\UI & Business Plan

This project is part of the Google UX Design Professional Certificate program.
 

The goals were to design for social good by creating a solution that addresses the issue of food insecurity in a community.

UX Process

Due to the limited timeframe of two weeks for this project, I employed a lean UX process with two diverge/converge phases in order to complete the design efficiently. 

Understand

  • Literature Review

  • Interview

  • Competitive Audit

Define

  • Persona

Ideate

  • Crazy 8

Prototype & Test

  • Lo-fi prototype

  • Usability testing

  • Hi-fi prototype

Phase 1 - Understand

1. Literature Review

"There's enough food to feed everyone, yet 811 million people go to bed HUNGRY." [1]

Food waste has substantial environmental, social, and economic impacts worldwide. 

  • 17% of all food available at consumer levels is wasted. [2]

  • Consumer levels of food waste are responsible for around 6% of total global GHG emissions. [3]

  • 924 million people (11.7 % of the global population) faced food insecurity at severe levels. [4]

2. Interview

In order to craft personas and clearly define the problem at hand, I conducted an interview with three distinct user groups:

 

  1. A small restaurant owner.
     

  2. A representative from the food industry.
     

  3. A home cook who regularly prepares meals for their household.

Interview Structure
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Restaurant Owner
Food-Related Worker
Home Cook
3. Competitive Audit

I then conducted an analysis of several competing products, which revealed opportunities for the Spoonfull app to fill gaps in the market.

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Phase 2 - Define

Persona

Persona #1 Sami

Sami is an unpaid intern who needs to find discounts or free food that is open to the general public. He wants to keep his expenses low and make sure he's not taking food away from those in need.

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Persona #2 Larry

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Renzo is a restaurant owner and chef who wants to promote recipes that use leftover ingredients and manage donated foods. He wants to reduce food waste in his restaurant and potentially gain reputation or extra profit.

Persona #3 Meg

Meg is a housewife who wants to find a way to donate extra food and learn new cooking methods to reduce food waste. She wants to reduce food waste and help hungry people in her community.

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Phase 3 - Ideate

Crazy 8
 

I conducted an ideation session to develop concepts for addressing the opportunities identified through the competitive analysis and persona development.

My emphasis was specifically on the creation of a Community Food Map feature and a Reward System to incentivize users.

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Phase 4 - Prototype & Test

 
1. Lo-Fi Prototype
 
 

After ideating and drafting some paper wireframes, I created the Lo-Fi prototype for the Spoonfull app. This prototype focus on helping users find the food resource they need in the community.

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2. Usability study

I then conducted a usability study with 5 participants and followed up with a short interview. I found 3 issues with the Lo-Fi prototype.

#1

Lack of Visibility for System Status

People had difficulty understanding their current location in the ordering flow and how to proceed.

#2

Unclear

Clickable Area

People had difficulty choosing the location because there was no button to click.

#3

Hiden Info in 

Scrollable Tabs

People had difficulty finding tab items during a search because some items were located out of the viewport on the scrollable tabs.

3. Hi-Fi Prototype
 

Based on the insights from the usability studies, I applied some design changes:

​

  1. Provide an order step wizard on top of the pages to improve the #1 visibility for system status.
     

  2. Add some additional buttons to fix #2 Unclear clickable area.
     

  3. Update Icons to better fit with the content. #1, #2
     

  4. Replacing the scrollable tab with a modal filter to fix the #3 hidden info issue

​

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Discussion

1. Impact

Food waste is a significant and complex problem with implications for humanitarian, climate, and social issues. In order to address this issue, we need not only a platform for resource exchange but also education and incentives to encourage participation. The Spoonfull App can be a step towards achieving these goals.

2. What I learned

I discovered that most users require additional visual cues to locate clickable areas. An info card alone is insufficient; they need a Plus Icon, a call-to-action, or a button to guide them, or they will become confused in the flow.

3. Next steps

  1. Improve the business model by thoroughly examining the value of rewards and advertising.
     

  2. Include more educational resources to help users learn about food waste and sustainable business practices.
     

  3. Enhance the accessibility and voice assistant feature to better serve users with permanent, temporary, or situational disabilities, and explore the potential to integrate with intelligent appliances such as refrigerators.

Reference 1
Reference 2
Reference 3

Reference

  1. #stopthewaste 2021: World Food Programme. Go to wfp.org. (n.d.). Retrieved December 17, 2022, from https://www.wfp.org/foodwaste

  2. Loran, S. (n.d.). UN: 17% of all food available at consumer levels is wasted. UN Environment. Retrieved December 17, 2022, from https://www.unep.org/news-and-stories/press-release/un-17-all-food-available-consumer-levels-wasted

  3. Ritchie, H. (2020, March 18). Food waste is responsible for 6% of global greenhouse gas emissions. Our World in Data. Retrieved December 17, 2022, from https://ourworldindata.org/food-waste-emissions

  4. UN Report: Global Hunger Numbers rose to as many as 828 million in 2021. Newsroom. (n.d.). Retrieved December 17, 2022, from https://www.fao.org/newsroom/detail/un-report-global-hunger-SOFI-2022-FAO/en

Reference 4
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